Branding / Package Design / Promotional Campaign / Motion Graphic
Project Overview
Buni Bites is a conceptual school snacks brand that sells fruit and vegetable gummies meant to appeal to school-aged children and their parents. The packaging was designed with sustainability in mind by limiting its environmental impact. Children do not care about proper garbage disposal, so they throw away their garbage anywhere. Therefore the packaging material needed to be biodegradable. Paper would be used and coated with a protein-based, food safe, and eco-friendly coating. Pillow boxes are used as primary packaging instead of single-use plastic pouches because of their structure. As a bulk option, there is a secondary packaging that contains the pillow boxes and incorporates the bunny mascot.
Developed at Conestoga College.
Target Audience
1. School-age children
2. Parents of school-age children
Tools & Software
1. Adobe Illustrator
2. Adobe After Effects
3. Adobe Photoshop
4. Canon DSLR
Project Goals
1. Create a unique sustainable packaging design solution.
2. Create digital and physical promotional items related to the brand.
3. Follow standard Canadian nutrition labelling guidelines with French translations when necessary.
4. Appeal to the target audience.
Personal Goals
1. Create a friendly brand that keeps the brand values of sustainability and healthy snacks prevalent.
2. Design a creative packaging solution that would stand out on the shelf.
3. Learn how to create package designs and dielines.
Final Deliverables
1. Primary and secondary packaging solutions
2. Magazine advertisement
3. Poster advertisement
4. Mailer promotional
5. Motion graphic YouTube advertisement
6. Social Media Campaign
Primary Packaging
Secondary Packaging
Magazine Ad
Poster Ad
Social Media Post
Instagram Page
Mailer Concept
Buni Bites Motion Graphic
Process
Brainstorming
Thumbnails
Primary Packaging Dielines
Secondary Packaging Dielines
Results & Conclusion
Buni Bites is a healthy and sustainable school snacks alternative that keeps its consumers in mind. Colourful and fun promotionals used throughout the campaign garner more interest from both children and parents alike and reinforce brand values. The bunny mascot and unique packaging grabs the customer’s attention while it sits on the shelf. Everything about the promotionals cements what makes Buni Bites different from its competitors.
