Collaborative / Branding / Logo Design / Motion Graphics / Illustration
Project Overview
This project was completed collaboratively to design the visual branding for the 2024 year-end grad show for the Conestoga College Bachelor of Design program. Every year the graduating class holds a competition to choose the visual branding for their grad show, and this was the winner. "Untitled" was the name and theme the graduates chose, focusing on new beginnings, experimentation, and endless possibilities. The graduates wanted a visual identity different from previous years, aligned with the theme, represented them, and was not afraid of experimentation.
Credits
Mercedes Turner & Yomna Ismail
Target Audience
1. Conestoga College Bachelor of Design Graduates
2. Graduates’ friends and family
3. Students in the lower years of the program
4. People in the design industry looking to hire fresh designers
Tools/ Software
1. Adobe Illustrator
2. Adobe Photoshop
3. Adobe After Effects
Project Goals
1. Accurately represent the “Untitled” theme of new beginnings, experimentation, and endless possibilities.
2. Create a visual identity unique from past grad shows.
3. Represent each graduate throughout the branding.
Personal Goals
1. Create simple character illustrations that feel creative without being juvenile.
2. Design interactive and creative solutions that utilize the illustrated characters.
3. Incorporate personality throughout the branding to represent the graduates.
Final Deliverables
1. One welcome poster
2. Two Promotional posters
3. Wayfinding signs (left & right orientations)
4. Name tents
5. Business cards
6. Lanyards
7. Swag mock-ups
8. Social media static posts
9. Social media short-form videos
10. Social media Facebook and Instagram page mock-ups
11. Graphic Toolbox
Promotional Posters & Welcome Poster
Wayfinding Signs
Lanyards
Business Cards & Name Tents
Logo Pin
Branded Sweater
Instagram & Facebook Pages
Instagram Post
Instagram Reels
Graphic Toolbox & Characters
Graphic Toolbox
Character Sheet
Process
Brainstorming Visual Theme
Logo Thumbnails
Character Thumbnails
Item Thumbnails
Conclusion & Results
This visual identity was chosen by the 2024 graduating class to advertise their grad show event. The Untitled campaign was successful in promoting the event and was used throughout the physical and social media promotional elements. The graduates easily adapted the branding for their use and expanded on our presented ideas. Their characters were versatile and easily used to represent each graduate throughout the campaign.
Final Instagram account: @untitled_gradshow
Final website: bachelorofdesign.com
Final Facebook account: Untitled Grad Show 2024
