Illustration / Branding / UX & UI Design / Motion Graphics
Project Overview
Gramingo is a grammar web-based learning course that is the result of Duolingo's fictional acquisition of Grammarly. Grammy Mingo is the program's mascot and Duo’s grandmother. She dials up the threatening personality of Duo to fit the more academic approach of Gramingo.
This was a group project developed at Conestoga College. My role was mainly to create the branding, mascot, motion graphics, and posters.
Figma prototype: https://www.figma.com/proto/Xrrxe2CFXqsBCnjlakX1a9/Gramingo?page-id=1%3A3&node-id=20-217&t=tcCwMvfDqLepNJPx-1
Goals
1. Stay within Duolingo's brand while making something new.
2. Create a fun grammar course concept inspired by Duolingo.
Final Deliverables
Website Mock-up
Process
Marketing Strategy
Marketing Strategy
Marketing Strategy
Marketing Strategy
Marketing Strategy
Mascot Development
Grammy Mingo
Logo Development
