Illustration / Motion Graphic / Branding / Campaign
Project Overview
Socks are the most needed clothing item in homeless shelters but are the least donated. Socks4Souls Canada donates socks to homeless shelters for this reason. This mini-campaign is meant to educate people about the importance of seemingly small items to homeless people. The illustrative style is kept fun so that it is palatable for children and contrasts the more serious topic of homelessness. A survey about socks was conducted to get primary research information for the infographic poster.
Developed at Conestoga College.
Goals
1. Educate on the need for sock donations to homeless shelters
2. Encourage people to support their local communities
3. Conduct and use Primary Research
Final Deliverables
Final Poster
Final Motion Graphic
Process
Brainstorming
Font Exploration
Sock Only Poster
Motion Graphic Storyboards
Sock Survey Results
